Vision
Following Collins and Porras (Build to last), we consider our Vision as comprised of two main components: a core ideology and an imagined future.

Towards a core ideology
The core ideology defines the lasting nature of an organization; a coherent identity that goes further than just product or market life cycles, beyond technological advances, management style or individual leadership.

The core ideology is comprised of Core Values and the Core Purpose.

During a large part of 2003, all of us who constitute Idea Factory worked passionately to discover and build our Core Purpose as well as the Values that the company was to assume as its own. Part of this process was completed, the Core Purpose, and part is still under development: the definition of the Core Values

Core Purpose: is the raison d´étre of an organization, it reflects the idealistic motivations that compel people to fulfill their day to day tasks. By definition, and differing from goals and objectives, the Core Purpose is ultimately never attained as it serves to stimulate change and progress.

Our Core Purpose: Idea Factory is an organization dedicated to intellectual production using best of breed technology. It produces, always maintaining a global perspective and as such, hopes to contribute to the recognition of Argentina in the world platform in which it participates.

Core Values: are the essential and long-lasting principles of an organization An organization does not change its values according to market variables but rather should change the market in order to faithfully adhere to its values.

We are in the process of "discovering" our Core Values, although honesty and transparency will most certainly be among them.


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